Certified Personal Training

Our professional experts are certified in Personal Training, Weight Management, & CPR by the ACSM, Fitness Institute International and ISSN.

At Say Fitness, our trainers are certified by NSCA, ACSM, ACE Weight Management, CPR-AED and 1st Aid, and by the Fitness Institute International. We have a hard-working and dedicated staff in our Deerfield Beach location, and we are fluent in English, Spanish and Portuguese. We were founded in 2004 by our passionate owner and operator, Michael Ashley. Michael brings the same dedication to his clients that he demonstrated in the past as a competitive athlete. Michael won three world championships in body building and was recognized as one of the top ten power lifters in the world!

Meet The Team: Click here

Healthy Living

Educating others on how to permanently incorporate habits of healthy living into their lives is something Michael does, not only with his clients, but also with the general public.


Owner, Professional Athlete & Certified Personal Trainer

He’s been featured on CNN and other national news programs promoting the benefits of leading a healthy lifestyle with moderate exercise and proper eating habits. He’s also appeared in many publications around the world, including Body Power, Muscle and Fitness, Flex, and Iron Man.
Michael knows what it feels like to be a winner, and he helps create that feeling in his clients today—whether they’re professional athletes or busy professionals trying to maximize their limited time for health and fitness. Not only Michael, but every member of his team of certified personal trainers are held to the same high standards that Michael has set in his personal and professional life. Michael’s extensive formal education and national certifications have ensured that he remains a leader in his field.

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    Health & Fitness


    Michael attended Queens Borough Community College and Arizona State University, with a major in nutrition.

    He graduated from (and currently also teaches at) Fitness Institute International, a vocational school that produces the most educated, highly trained personal trainers in the fitness industry today.

    Michael continues to stay abreast of the latest, safest, most effective developments in the field of health & fitness, so he can continually deliver the best personal training available.

     After spending a day with Michael at Say Fitness, one of his students concluded:   

    “You’ve developed and implemented amazing systems that consistently ensure client results. And you’ve created an atmosphere that’s not only challenging—but also fun—so clients actually look forward to showing up at the gym and giving it their best shot!”