Meet Our Team

At Say Fitness, we have more than a team. We are a family with a passion of staying fit! Our fitness professionals all carry years of experience under their belts and are fully certified. When it comes to our clients health, we stop at no expense to ensure the best training with the knowledge to back our programs.

Michael Ashley

Owner, Professional Athlete & Certified Personal Trainer

Say Fitness was built by Michael Ashley, whose passion for health & fitness means things can only be done one way—the right way. Michael’s extensive roster of individual and corporate clients is testimony to his wealth of knowledge and experience in the field.

"His professionalism, extensive knowledge and enthusiastic commitment to his work and ultimately his clients, provides the perfect scenario for success and sets foundations for a new healthier lifestyle!"

− Lisa Rogers, Client

Our Team

Toni Santos

Certified Personal Trainer

Toni’s experience has spanned from working with physical therapy patients, high school athletes, professional tennis players and golfers. But, the most rewarding and effective work for her has been with the general public.

Kristi Dinslage

Certified Personal Trainer

Kristi has a love for teaching and mentoring others, especially on health, wellness, and lifestyle change.  She has a diverse background in the field and is always looking to learn new things.  Through her experiences, personal training has allowed her to merge passion and career and share her knowledge.

Damian Cuello

Certified Personal Trainer

Damian is a native of Uruguay, he is involved in Muay Thai and has a passion for sports.  He attended the Fitness Institute International, form which he graduated with honors.  He also earned his CPT (Certified Personal Trainer) through the National Strength and Conditioning Association.  He is fluent in Spanish, Portuguese, and English.

Abby Friedman

Licensed Massage Therapist

Abby believes the quality that makes a massage therapist stand out from the rest is a gift that comes from within and who truly is in this career to help make a difference in people’s lives.

Samantha Berch

Administrative & Marketing Director
Samantha is a recent graduate from FAU with a degree in Business Hospitality Management.  She is eager to answer any questions you may have about our gym.  Feel free to contact her email or call the gym provided below.

Understanding Say Fitness

Can you imagine a doctor’s office giving the same prescription to all of their patients?  Of course not!  But that’s exactly what many fitness programs do, using the same plan for all of their clients regardless of individual differences.



Body Toning




Weight Lifting


Schedule a Session with a Trainer Just SAY When